Consent to the processing of personal data (GDPR)

1. Basic provision

1. You hereby grant the consent of Urban Bloom, IČO: 14018276, with its registered office at U školky 724, Tuchlovice 27302 (hereinafter: "Administrator"), On the processing of personal data pursuant to Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter"GDPR Regulation”) To process the following personal data.

1. Category and type of processed data

1. Name and surname, e-mail address, company name, postal address, telephone number can be processed on the basis of consent and must be processed for the necessary performance of the contract.

III. Legal reason and purpose of personal data processing

1. The legal reason and purpose of personal data processing is:

1. processing necessary for the performance of a contract to which the data subject is a party in accordance with Article 6 (1) (a). b) GDPR Regulation;
2. processing is necessary to fulfill the legal obligation applicable to the controller under Article 6 (1) (a). c) GDPR Regulation;
3. the data subject has consented to the processing of his or her personal data for one or more specific purposes in accordance with Article 6 (1) (a); a) GDPR Regulation;
4. processing is necessary for the purposes of the legitimate interests of the relevant administrator or third party, such as the provision of marketing in the form of a newsletter or commercial communications in accordance with Article 6 (1) (a). f) Regulation of the GDPR and according to § 7 paragraph 2 of Act No. 480/2004 Coll.

3.1 The purpose of personal data processing is:

1. Execution of the order resulting from the contractual relationship between the entity and the Administrator pursuant to Act No. 89/2012 Coll., Or according to another contractual relationship;
2. Saving your shopping preferences and then customizing the offer on the Administrator's website;
3. Launching marketing and remarketing campaigns on advertising platforms Google, Seznam.cz, Microsoft, Facebook but also using RTB systems Adform, Criteo, Pubmatic and others using the purchase of advertising via DSP (Demand Side Platforms) and SSP (Supply Side Platforms);
4. Distribution of business messages (newsletters, push notifications and others) within marketing and remarketing campaigns using own resources or resources of third parties (platform for sending e-mails, software for user notification).

3.2 The administrator has an automated individual decision-making in accordance with Article 22 of the GPDR Regulation. You give your express consent to this processing. The consent can be withdrawn at any time, for example by sending an email or a letter to the company's contact details Urban Bloom.

1. The retention period of your data is
2. The retention period of your personal data depends on the purpose for which this personal data will be used, namely:
3. For the purpose of fulfilling the contractual relationship between the entity and the Administrator: for the period of providing performance
4. For marketing purposes: 8 years
5. For registration of performance: 15 years

4.1 After the expiration of the period defined for the storage of your personal data, this personal data is deleted by the Administrator.

1. Processing of personal data
2. The following processors may also process the subject's personal data for the administrator:
3. Providers of the software solution referred to in Article III, paragraph 3.1, letters a), b), c) and d) of this Consent to the processing of personal data;
4. A provider of software solutions, applications, services and other developers that the Administrator may not currently use;
5. Company: Urban Bloom .

5.2 The controller and the processor shall take measures to ensure that any natural person acting on behalf of the controller or the processor and having access to personal data only processes such personal data at the direction of the controller, unless their processing is already required by Union or Member State law.

1. Recipients of the administrator's personal data
2. Recipients of personal data are companies or individuals who:
3. Ensuring the implementation of the contract between the administrator and the entity concerned (eg forwarding companies, execution of payments, above-standard services, etc.);
4. Providing marketing services see Article III. paragraph 3.1, letters a), b), c) and d) of this Consent to the processing of personal data;
5. Ensuring the operation of the website www.urbanbloom.cz (eg partner, marketplace entity, external suppliers, etc.);
6. Ensuring the right agenda of the company: shopify, operating the website wwurbanbloom.cz, from the point of view of the Act on (eg legal advice, accounting, etc.).

6.1 The controller intends to use non-EU services and thus intends to transfer personal data to third world countries. The recipients of personal data in third world countries are the providers of the platforms referred to in Article III, paragraph 3.1, letters a), b), c) and d) of this Consent to the processing of personal data.

VII. Your rights

1. According to the provisions of the GDPR Regulation, you have the right to:
2. The right of access to personal data pursuant to Article 15 of the GDPR Regulation and at the same time Articles 22 and 46 of the GDPR Regulation;
3. The right to prompt correction of personal data pursuant to Article 16 of the GDPR Regulation;
4. The right to erasure of personal data ("right to be forgotten") under Article 17 of the GDPR Regulation;
5. The right to restrict the processing of personal data pursuant to Article 18 of the GDPR Regulation;
6. The right to the transferability of personal data under Article 20 of the GDPR Regulation;
7. The right to object to the processing of personal data concerning you pursuant to Article 6 (1) (a) (e) or (f), including profiling based on these provisions, in accordance with Article 20 of the GDPR Regulation;
8. The right to revoke the granted consent to the processing of personal data;
9. Right of complaint to the supervisory authority.

7.1 The controller shall not further process personal data unless it demonstrates serious legitimate reasons for the processing which outweigh the interests or rights and freedoms of the data subject, or for the determination, exercise or defense of legal claims.

7.2 Only you or your agent can obtain information about your personal data. If the Administrator is unsure of your identity, he or she may ask you for more information to verify your identity.

7.3 The controller shall notify the individual recipients to whom the personal data have been disclosed of any rectification or erasure of personal data or restrictions on processing carried out in accordance with Article 16, Article 17 Article 18 (1) and Article 18 of the GDPR Regulation, except where this proves impossible or requires a disproportionate effort. The controller shall inform the data subject of these recipients if the data subject so requests.

VIII. Security of personal data

1. Taking into account the state of the art, the costs of execution, the nature, scope, context and purposes of the processing as well as the various probable and varying risks to the rights and freedoms of natural persons involved appropriate technical and organizational measures, such as pseudonymisation, to implement data protection principles, such as data minimization, in an effective manner and to incorporate the necessary safeguards into the processing in order to meet the requirements of this Regulation and protect data subjects' rights.

8.1 The controller shall put in place appropriate technical and organizational measures to ensure that, by default, only personal data that are necessary for each specific purpose of the processing are processed. This obligation concerns the amount of personal data collected, the scope of their processing, the time of their storage and their availability. In particular, these measures shall ensure that personal data are not made available to an unlimited number of natural persons without standard human intervention.

This consent to data processing takes effect on 01/12/2021

This Privacy Policy describes how www.urbanbloom.cz (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor Shopify, Google, Facebook, Instagram, Twitter.

Order information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.
• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify [ADD ANY OTHER VENDORS WITH WHOM YOU SHARE THIS INFORMATION. FOR EXAMPLE, SALES CHANNELS, PAYMENT GATEWAYS, SHIPPING AND FULFILLMENT APPS].

Customer support information

• Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number.
• Purpose of collection: to provide customer support.
• Source of collection: collected from you.
• Disclosure for a business purpose: [ADD ANY VENDORS USED TO PROVIDE CUSTOMER SUPPORT]

[INSERT ANY OTHER INFORMATION YOU COLLECT: OFFLINE DATA, PURCHASED MARKETING DATA/LISTS]

[INSERT FOLLOWING SECTION IF AGE RESTRICTION IS REQUIRED]

Minors

The Site is not intended for individuals under the age of [INSERT AGE]. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
• [INSERT INFORMATION ABOUT OTHER SERVICE PROVIDERS]

[INCLUDE FOLLOWING SECTION IF USING REMARKETING OR TARGETED ADVERTISING]

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• [INSERT IF APPLICABLE] We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• [INSERT IF YOU USE A THIRD PARTY MARKETING APP THAT COLLECTS INFORMATION ABOUT BUYER ACTIVITY ON YOUR SITE] We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
• [INSERT OTHER ADVERTISING SERVICES USED]

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

[INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED. COMMON LINKS INCLUDE:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

[INCLUDE THE FOLLOWING SECTION IF YOUR STORE IS LOCATED IN OR IF YOU HAVE CUSTOMERS IN EUROPE]

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

[INCLUDE ALL THAT APPLY TO YOUR BUSINESS]

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

[INCLUDE THE FOLLOWING SECTION ONLY IF YOU SELL PERSONAL INFORMATION, AS DEFINED BY THE CALIFORNIA CONSUMER PRIVACY ACT]

Selling Personal Information

Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

[INSERT:

• CATEGORIES OF INFORMATION SOLD;
• INSTRUCTIONS ON HOW TO OPT-OUT OF SALE;
• WHETHER YOUR BUSINESS SELLS INFORMATION OF MINORS (UNDER 16) AND WHETHER YOU OBTAIN AFFIRMATIVE AUTHORIZATION;
• IF YOU PROVIDE A FINANCIAL INCENTIVE TO NOT SELL INFORMATION, PROVIDE INFORMATION ABOUT WHAT THAT INCENTIVE IS.]

Your rights

[INCLUDE FOLLOWING SECTION IF YOUR STORE IS LOCATED IN OR IF YOU HAVE CUSTOMERS IN EUROPE]

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS].

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

[INCLUDE FOLLOWING SECTION IF YOUR BUSINESS IS SUBJECT TO THE CALIFORNIA CONSUMER PRIVACY ACT]

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS].

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE]

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email address] or by mail using the details provided below:

U školky, 724, 273 02 Tuchlovice, Czechia

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [ADD CONTACT INFORMATION OR WEBSITE FOR THE DATA PROTECTION AUTHORITY IN YOUR JURISDICTION. FOR EXAMPLE: https://ico.org.uk/make-a-complaint/]